Daily Mail breaks embargo on gonorrhea-killing mouthwash study in BMJ journal
Sexually Transmitted Infections, a journal published by the BMJ, has lifted the embargo early on a study of Listerine and gonorrhea after the Daily Mail ran a story 24 hours before the scheduled embargo.
From an email sent to The BMJ’s press list this morning:
Due to an embargo break yesterday evening, the embargo has been lifted with immediate effect for the press release titled: Commercial brand of mouthwash can help kill off gonorrhoea in the mouth.
According to a press release about the study:
Daily rinsing and gargling with the product might be a cheap and easy way of helping to control the spread of the infection, suggest the researchers.
The BMJ press office tells Embargo Watch that they’ve contacted the newspaper to find out how the embargo was broken, but have yet to hear back:
In our experience, most embargo breaks are down to innocent mishaps so we would like to find out what happened in this case before making a decision.