Robert Scoble breaks an embargo, and apologizes for it
I spend a lot of time on this blog questioning how press officers deal with embargo breaks. Today, a post about how a high-profile tech writer handles one of his own.
A tweet from Ben Kepes late Sunday night Eastern time:
Breaking an embargo, dodgy much? Not if @scobleizer does it first! All press is good press right?
Kepes and Scoble were talking about this Scoble post, which now reads:
I’m sorry Sliderocket for breaking embargo. I’ll have this post back up on 11/16 at 6 a.m.
Kudos, Scoble, for transparency: He took down the post right away, issued an apology, and even tweeted about it (to his 149,000+ followers) using @SlideRocket so the company would see it. I hope others take his example.
Hat tip: Denise Graveline.