Embargo Watch

Keeping an eye on how scientific information embargoes affect news coverage

Three’s a charm? AHA breaks its own embargo again, this time on Twitter

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Be still, my tweeting heart.

The American Heart Association just sent this message to its press list:

EMBARGOED LIFTED ON AHA SCIENTIFIC STATEMENT FOR NOV. 15, 2012

TO:  Writers, editors and broadcasters
FROM:  American Heart Association Communications, Dallas
AHA Media Contacts
*** Embargoed is lifted on the following materials for Thurs., Nov. 15, 2012 *** American Heart Association Scientific Statement
The Measurement and Interpretation of the Ankle-Brachial Index: A Scientific Statement from the American Heart Association

The embargo, originally scheduled for 4 p.m. Eastern, appears to have been broken by a tweet from….the AHA:

The Measurement and Interpretation of the Ankle-Brachial Index: A Scientific Statement from the American Heart Assoc… http://ow.ly/2tdZsr

The AHA broke their own embargo about two weeks ago, when a vendor sent out a press release before schedule. One of their journals, Circulation, broke one of its own embargoes in July, on a statement about artificial sweeteners.

Hat tip: Larry Husten

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Written by Ivan Oransky

November 15, 2012 at 10:58 am

Posted in Uncategorized

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