Embargo Watch

Keeping an eye on how scientific information embargoes affect news coverage

Robert Scoble breaks an embargo, and apologizes for it

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Robert Scoble

I spend a lot of time on this blog questioning how press officers deal with embargo breaks. Today, a post about how a high-profile tech writer handles one of his own.

A tweet from Ben Kepes late Sunday night Eastern time:

Breaking an embargo, dodgy much? Not if @scobleizer does it first! All press is good press right?

After a bit of an exchange, a tweet from Robert Scoble, “tech enthusiast, video blogger, media innovator” at Rackspace:

.@benkepes oh, cruddy. I totally screwed up with @SlideRocket embargo. Very deeply sorry. Pulling everything down now.

Kepes and Scoble were talking about this Scoble post, which now reads:

I’m sorry Sliderocket for breaking embargo. I’ll have this post back up on 11/16 at 6 a.m.

Kudos, Scoble, for transparency: He took down the post right away, issued an apology, and even tweeted about it (to his 149,000+ followers) using @SlideRocket so the company would see it. I hope others take his example.

Hat tip: Denise Graveline.

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Written by Ivan Oransky

November 15, 2010 at 11:23 am

Posted in Uncategorized

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